Paid search & performance media
Google Ads, Microsoft Advertising, Meta, LinkedIn, and programmatic inventory — managed with naming conventions your finance team can audit. We separate branded, non-branded, and competitor campaigns so budget shifts never blur channel attribution.
Every month you receive spend, impression share, conversion volume, and cost-per-lead commentary with plain-language notes on auction changes, policy disapprovals, and seasonal pacing — not a screenshot dump with no narrative.